As part of the 2013/2018 convention drawn up by the Regional Prefecture to promote equal opportunities in the education system between boys and girls, men and women, ESIGELEC has played an active role in the working groups, and in September 2016, the school hosted an event to launch the guide to "Best practices for avoiding male/female stereotypes in visual communications" in the presence of Prefect of the Normandy Region and the Rector of the Academy of Rouen.

On this occasion, Benoît MONTALAN, lecturer in social psychology at the University of Rouen, gave a presentation about male/female stereotypes in communications.

The guide was presented by the Regional Direction for Women's Rights and Equality (DRDFE) and the Rouen Education Authority. Its aim is to develop non-sexist visual communication by identifying male / female visual stereotypes. It is aimed at anyone whose work is involved in visual expression and communication. It is a complement to the first guide that was published in 2014 and devoted to written communication.

The two guides are available here :
http://www.ac-rouen.fr/medias/fichier/guide-bonnes-pratiques-volume1_1474885040252-pdf
http://www.ac-rouen.fr/medias/fichier/guide-bonnes-pratiques-vol-2_1475052757231-pdf

Contact : Jennifer Holmes, External Communications Manager, jennifer.holmes@esigelec.fr